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2012 Autoshow

published by ribruyn on Fri, 05/04/2012 - 10:50

The Foresight Research 2012 Auto Show Strategy Report is a must have for manufacturers, dealer groups and show orgainizers. This report documents the behaviors of new vehicle buyers at auto shows. It describes who attends auto shows and how effectively the show experience moves shoppers to purchase. It compares the purchase influence of auto shows with the other sixteen forms of communicatin. Finally, the report quantifies the share of purchase influence that enables the auto show ROI calculation.