Motorsports Has Multidimensional Impact On New Car Purchasers According to the 2016 Foresight Research Motorsports Immersion Report™ Rochester, MI August 24, 2016 – Motorsports impacts new car buyers on several dimensions, according to the 2016 Motorsports Immersion Report™ from Foresight Research. Motorsports viewing, attendance and influence on new auto purchases sped up in 2016 at a double digit rate,…
Auto Shows Present Opportunities, Unique Challenges For Luxury Brands says a just-released Foresight Research Study Rochester, MI August 23, 2016 – New luxury vehicle buyers are highly connected to their brand; yet since they approach the shopping process differently, they present a unique set of opportunities and challenges for auto show strategists, according to Foresight Research’s 2016 Auto Show…