Rochester, MI June 21, 2018 Auto shows are one of the best marketing tools available for small share marketers. Why? Because the exposure achieved by auto shows is many times greater than the brand’s US sales. For example, FIAT sells about 35,000 vehicles in the U. S. market, and Foresight Research estimates that over 1.1 million auto show attendees recalled…
Rochester MI May 15, 2018 Foresight Research has been tracking attendance at U. S. auto shows for the past several years. We find that the attendance of auto shows increased dramatically from 2009 to 2015 as the Millennials returned to the new car market and they often attend auto shows to shop for their new vehicle. Since 2016 attendance leveled…