Author Archives: Martin

Rochester Michigan, June 25, 2020 – Comparing the public relations budget to the marketing budget the PR. budget is not “chump change”, but let’s say it is a marketing best buy. Why do we say that? We have been measuring marketing communications for a long time and in the past three years, of all the communications channel levers that an…

Rochester Michigan, June 22, 2020 – A new report is coming from Foresight Research that does a deep dive into the power of automotive public relations. Foresight Research is in the process of interviewing about 5,500 new car and truck buyers to find out how public relations has affected their purchase decision and a bunch of other things. Here are…

Rochester, Michigan – June 23, 2020 For many years, large national and regional banks have had the unfair advantage of information that understood the mind of the banking customer. The outcome – better operational process, better training, greater brand loyalty and more effective marketing strategies. Now the tide is turning – local banks and credit unions can compete on a…

Rochester, Michigan – June, 2020 18% of Gen Z and Millennial bank customers or credit union members intend to switch their primary financial institution in the next year or two. Bad news for the current banks/credit unions, good news for competitors. In the dash to attract these customers, do you have a good marketing strategy? Do you know what these…

Rochester Michigan, June 1, 2020 – Foresight Research’s recently released report on attendance at US auto shows reveals that until COVID-19 forced an abrupt end to the season in early March, attendance was actually on the rise over the previous year.  According to the 2019-20 Auto Show Season Attendance Report ©, out of 46 US shows Foresight measured consistently in…

Rochester, MI June 21, 2018 Auto shows are one of the best marketing tools available for small share marketers. Why? Because the exposure achieved by auto shows is many times greater than the brand’s US sales. For example, FIAT sells about 35,000 vehicles in the U. S. market, and Foresight Research estimates that over 1.1 million auto show attendees recalled…

Rochester MI May 15, 2018 Foresight Research has been tracking attendance at U. S. auto shows for the past several years. We find that the attendance of auto shows increased dramatically from 2009 to 2015 as the Millennials returned to the new car market and they often attend auto shows to shop for their new vehicle. Since 2016 attendance leveled…

ROCHESTER HILLS, MI APRIL 28, 2018 There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. However, a boat load of them (like almost 100 million) were built in the last five years and most are still running around our roads. Foresight Research wanted to…