Author Archives: Martin

Rochester, Michigan September 14, 2017 – According to the recently published “Accessory ImmersionTM” and “Sales and Marketing of AccessoriesTM” reports, while vehicle overall accessory buying rates moderated in last year, Millennials purchased vehicle accessories 66% more often than mature buyers. In fact, they spent more than three times what mature buyers spent on accessories for their vehicle purchase. Two-thirds of…

Rochester, MI July 25, 2017 – Digital marketing remains the most impactful automotive marketing channel overall, influencing more new car and truck buyers than 12 other channels in the auto marketers’ toolbox, according to a new study by Michigan-based automotive research company Foresight Research.  However, digital’s dominant position is rooted in its wider reach rather than its effectiveness;  the study…

Rochester, MI July 19, 2017 – According to an aftermarket association, vehicle accessories contribute almost $40 billion in revenue annually.  This business continues to grow each year as reported in Foresight Research’s just published study “2017 Accessory Immersion” TM.  Various automobile manufacturers have mixed success in fulfilling their customer’s needs and desires.  The same is true of automobile dealerships.  They…

Rochester MI March 28, 2017   Outside of the dealership, auto shows provide the optimal shopping experience…and some consumers may even say it is better than dealerships as they may cross-shop multiple brands. Understanding how many new car prospects attend auto shows is a critical factor impacting new car sales.   Fortunately, Foresight Research has been tracking attendance for the past several…

Rochester, MI  March, 2016 –   Automotive accessories contribute billions in revenue to the auto industry and the  business has grown more than 35% in the last three years.  In fact, half of all new auto buyers install accessories.   Turning to the new car dealer’s part of this market, when the dealer brings up accessories during the dealer visit, the…

Rochester, MI   February 22, 2017 – Half of all new cars and trucks will be accessorized in the first two years of ownership, representing over 7 million new vehicles being accessorized each year.  And when making decisions about the accessories they buy, consumers rank accessory brand names high on their list of important criteria, according to a recent study by…

Rochester, MI September 8, 2016 – It is well known that automotive accessories contribute billions in revenue to the auto industry. In fact half of new auto buyers install $250+ worth of accessories, with corresponding average per vehicle spending near $1,000. But accessories’ influence extends beyond just the custom floor mats, racing wheels or performance exhaust – they contribute to…

Motorsports Has Multidimensional Impact On New Car Purchasers According to the 2016 Foresight Research Motorsports Immersion Report™   Rochester, MI  August 24, 2016 –  Motorsports impacts new car buyers on several dimensions,  according to the 2016 Motorsports Immersion Report™ from Foresight Research. Motorsports  viewing, attendance and influence on new auto purchases sped up in 2016 at a double digit rate,…