Rochester, MI April 7, 2016 – Experiential marketing is hot for new auto buyers according to the 2015 Foresight Research Promotions Immersion Report™. New car buyers were twice as likely to attend an event versus the prior year, and 140% more likely to be influenced by an event. It’s no surprise that in the proliferating media landscape, auto marketers look…
Rochester, MI April 6, 2016 – With NADA winding to a close this week, auto retailing is front and center for the auto industry. And according to the third-party 2015 Channel Immersion and Perspectives Study™ (CHIPS) published by Foresight Research, the industry is doing well with eight out of ten recent new auto buyers satisfied overall with their most recent…
Rochester, MI March 31, 2016 – Auto accessories are a burgeoning business, and the return of the 18-34 Millennial buyers to the new auto purchasing landscape could catapult growth even more, according to Foresight Research, publishers of the annual Channel Immersion and Perspectives Study™ (CHIPS) among new auto buyers. “Millennials jumped from a 5-year low of 10% of new auto…
Rochester, MI March 29, 2016 – In the bygone days of buying your vehicle to order, and looking to dealerships as the only information source for car purchasing, one of the rites of auto shopping was to pick up a catalog (also called a brochure) at the dealership, and bring it home to look at features, specs, colors and accessories…
Rochester, MI January 28, 2016 Early indications from 2015-16 season studies reveal auto shows are providing increased word of mouth value to auto marketers, says Foresight Research, a leading provider of auto show and experiential marketing research and insights. Auto shows offer one of the few opportunities outside of the dealership for car buyers to see, touch and sit in…
September 1, 2015. Rochester, MI. – Motorsports attendance and racing viewership among new car buyers rebounded during the most recent sales year, ending a downward trend on both measures over the past several years, according to the 2015 Motorsports Immersion Report™ from Foresight Research. Compared to the prior year, race attendance among new vehicle buyers almost doubled to 9%, while…
“As Millennials start to buy new cars again, there are many shifts in pre-purchase behavior and in what influences a new auto purchase,” said Nancy Walter, VP Business Development for Foresight. “Young buyers are actively participating in, and influenced by almost all traditional and experiential marketing channels at much higher rates than older buyers. For instance, events and sponsorships influenced…
August 3, 2015. Rochester, MI. – Dealers remain extremely influential in the new auto purchase process with more than 3 out of 5 new car buyers reporting their experience at the dealership highly influenced their recent purchase decision, according to Foresight Research’s recently published 2015 Dealership Immersion Report™. Perhaps even more importantly for dealers, the dealership experience is just as…
Rochester, MI June 19, 2015 – Millennials now represent the greatest opportunity for the accessory industry, according to the newly published 2015 Accessories Immersion Report™ from Foresight Research. “First, Millennials are returning to new car purchasing in droves, so there are more of them,” said Chris Stommel, President of Foresight. “Second, they install accessories at a 42% higher rate, and…
Rochester, MI, June 8, 2015 – Auto show marketing power is putting the pedal to the metal according to Foresight Research’s 2015 Auto Show Immersion ReportTM. Slated for release next week, the definitive study of the U.S. auto show sector reveals strong increases in both show attendance and show influence on new car purchase decisions. “After years of increasing…