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Foresight Research: Attracting Gen Z and Millennials to your bank or credit union

Rochester, Michigan – June, 2020

18% of Gen Z and Millennial bank customers or credit union members intend to switch their primary financial institution in the next year or two. Bad news for the current banks/credit unions, good news for competitors.

In the dash to attract these customers, do you have a good marketing strategy? Do you know what these customers and members are looking for in a new bank or credit union? Do you know the best way to target and communicate with these prospects? Do you know the role of things like – fees and digital banking play in their decision? Are they dissatisfied, and if so, by what? You need this information to put together a winning campaign.

Over 5,600 Gen Z and Millennial customers and members were recently interviewed in 48 markets across the United States to find out what is important in choosing a new financial institution and how best to reach them.

For Many years, large banks and credit unions have had this type of information. The outcome – more effective messaging, better use of media, better personnel training programs, improved results. Now local banks and credit unions can compete on a level playing field with this new report as a guidebook. It analyzes these critical customers and members – and the price is a fraction of comparable research.

Foresight Research is a marketing research company and has been a leader in syndicated market research and working with Fortune 500 companies for over 20 years.  Give us a call or shoot us an email to find out more.