Syndicated Marine Studies and Databases
Many issues faced by boating manufacturers, their dealers and partners are unique only to them, and may require conducting a custom, proprietary research study. For additional information, click here
For many other issues, however, the questions and topics are similar or even identical across boating manufacturers, dealers and suppliers. Examples include:
- How do various marketing communications (Internet, TV, radio, social networking, billboards, boat shows and events) influence boat and marine accessory buyers?
- How should I best allocate my brand (or model’s) marketing and communications budget to maximize ROI?
- Do boat shows really drive sales?
- Do marine accessories sell boats? How do I best leverage marine accessory business?
- How do customers choose a dealership for their next boat purchase? What are best dealership practices?
Foresight’s syndicated marine studies and databases can answer many of these commonly asked questions – and literally thousands of others – at a fraction of the cost and in a fraction of the time of a custom research study. Each year we collect extensive data on many different topics of the boat and marine buying process from thousands of boat owners in many different categories.
Just a few examples of the reporting levels our studies and databases offer are below. Contact a Foresight team member for additional data availability:
Customer Types
- New boat buyers
- Used boat buyers
Boat/Manufacturer Levels
- Brand
- Boat segments
- Competitive sets
Geographics
- State or regional level
- Many major US markets
Customer Segments
- Influencers and shouters
- Demographics (age/gender/ethnicity)
- Attendees of boat shows & boat events
Each year, Foresight produces a suite of syndicated reports on the most important issues affecting the marine industry as a whole and which are currently available for subscription or purchase (see list below). But it doesn’t end there – our databases support data mining and deeper analysis of many other topics and for many other reporting levels. If one of the reports below do not meet your need, contact a Foresight team member: we may already have the answer waiting for your call.
Marine Syndicated Reports
| Title | Brief | Brochure | Press Release |
|---|---|---|---|
| 2010 Boating Industry Internet/Social Media Influence Report© | With the ever increasing influence of the web and social media in the marketplace, this report focuses on both marketing communication channels to help manufacturers, dealers and others in the marine industry understand how these channels impact boat sales. |
 2010 Internet & Social Media Brochure.pdf |
Internet & Social Media Press Release.pdf |
| 2010 Boating Dealership Experience Influence Report© | Explores how new boat buyers identify and select a dealership for their new boat purchases, as well as how they use dealerships after the sale (such as service or accessory purchases). |
2010 Dealership Experience Influence Brochure.pdf |
Dealership Experience Influence Press Release .pdf |
| 2010 Boat Show Strategy Report© | Boat shows are among the most critical marketing tool for the industry, and this report provides detailed data on the impact of boat shows on sales, as well as how to leverage boat shows as part of an overall sales and marketing effort. |
2010 Boat Show Strategy Report Brochure.pdf |
Boat Show Research Press Release.pdf |
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