Press Releases

Rochester Michigan, June 25, 2020 – Comparing the public relations budget to the marketing budget the PR. budget is not “chump change”, but let’s say it is a marketing best buy. Why do we say that? We have been measuring marketing communications for a long time and in the past three years, of all the communications channel levers that an…

Rochester Michigan, June 22, 2020 – A new report is coming from Foresight Research that does a deep dive into the power of automotive public relations. Foresight Research is in the process of interviewing about 5,500 new car and truck buyers to find out how public relations has affected their purchase decision and a bunch of other things. Here are…

Rochester, Michigan – June 23, 2020 For many years, large national and regional banks have had the unfair advantage of information that understood the mind of the banking customer. The outcome – better operational process, better training, greater brand loyalty and more effective marketing strategies. Now the tide is turning – local banks and credit unions can compete on a…

Rochester, Michigan – June, 2020 18% of Gen Z and Millennial bank customers or credit union members intend to switch their primary financial institution in the next year or two. Bad news for the current banks/credit unions, good news for competitors. In the dash to attract these customers, do you have a good marketing strategy? Do you know what these…