Rochester, MI June 21, 2018 Auto shows are one of the best marketing tools available for small share marketers. Why? Because the exposure achieved by auto shows is many times greater than the brand’s US sales. For example, FIAT sells about 35,000 vehicles in the U. S. market, and Foresight Research estimates that over 1.1 million auto show attendees recalled…
Rochester MI May 15, 2018 Foresight Research has been tracking attendance at U. S. auto shows for the past several years. We find that the attendance of auto shows increased dramatically from 2009 to 2015 as the Millennials returned to the new car market and they often attend auto shows to shop for their new vehicle. Since 2016 attendance leveled…
ROCHESTER HILLS, MI APRIL 28, 2018 There is something like 250 million vehicles in operation in the United States and the average age of those vehicles is about 11 years old. However, a boat load of them (like almost 100 million) were built in the last five years and most are still running around our roads. Foresight Research wanted to…
Recently Foresight Research participated in a panel discussion about the auto show industry. The discussion was produced by Autoline.com and broadcast throughout the US and Canada. The entire half hour show can be viewed on their website (Autoline.com) or on You Tube. An excerpt can be viewed by clicking the link below. http://www.autoline.tv/daily/?p=50889 One of the main points made was…
Rochester, Michigan September 19, 2017 – According to the recently published “2017 Accessory ImmersionTM” and “Sales and Marketing of AccessoriesTM” reports, almost 6 million new vehicles will be accessorized in the first two years of ownership. What are they buying? No longer focus on truck accessories or wheels – now it’s all about technology. Top of the list is connectivity;…
Rochester, Michigan September 14, 2017 – According to the recently published “Accessory ImmersionTM” and “Sales and Marketing of AccessoriesTM” reports, while vehicle overall accessory buying rates moderated in last year, Millennials purchased vehicle accessories 66% more often than mature buyers. In fact, they spent more than three times what mature buyers spent on accessories for their vehicle purchase. Two-thirds of…