Rochester, MI, June 8, 2015 – Auto show marketing power is putting the pedal to the metal according to Foresight Research’s 2015 Auto Show Immersion ReportTM. Slated for release next week, the definitive study of the U.S. auto show sector reveals strong increases in both show attendance and show influence on new car purchase decisions. “After years of increasing…
Rochester, MI – The auto accessories business is trending up, achieving $33 billion in 2014 accessory sales according to the trade organization SEMA. Recent studies by Foresight Research show that nearly half of new car and truck buyers accessorize their vehicle, with average accessory expenditure rising by one-third between 2011 and 2013. Yet the biggest share of this spending continues…
Rochester, MI – 3.30.15 Near record 2014 sales have the auto industry glowing, and indicators suggest 2015 will also not disappoint. Foresight Research’s annual surveys of households in 64 U.S. markets continue to show dramatic lifts in new-car intention. “Of the first group of markets we’ve analyzed so far this year, increases of up to 50% have been seen in…
Rochester, MI March 18, 2015 – Foresight Research announced today the launch of Foresight Dealer Action Reports™. This suite of syndicated, single-topic reports was developed to arm dealers with actionable data to tackle their most pressing marketing issues, at a fraction of the cost of custom research. “Most dealers face the same challenges with getting prospects in the door…
Rochester, MI – The Foresight Research Word of Mouth Immersion Report™ explores giving and getting Word of Mouth (WOM) and how that influences new auto purchases. “Word of Mouth is all about getting more from your marketing dollars,” said Nancy Walter, VP Business Development at Foresight. “Marketers particularly value those buyers who recommend their brand and influence additional purchases.” Audi,…
Rochester, MI – A major national retailer recently announced that they were launching a digital storefront to allow customers to buy and finance a car online. “Foresight has a great view of the new car purchaser and how they want to interact with their dealers. When we read about the digital storefront, we knew it was a gutsy move into…