Rochester, MI January 28, 2016 Early indications from 2015-16 season studies reveal auto shows are providing increased word of mouth value to auto marketers, says Foresight Research, a leading provider of auto show and experiential marketing research and insights. Auto shows offer one of the few opportunities outside of the dealership for car buyers to see, touch and sit in…
September 1, 2015. Rochester, MI. – Motorsports attendance and racing viewership among new car buyers rebounded during the most recent sales year, ending a downward trend on both measures over the past several years, according to the 2015 Motorsports Immersion Report™ from Foresight Research. Compared to the prior year, race attendance among new vehicle buyers almost doubled to 9%, while…
“As Millennials start to buy new cars again, there are many shifts in pre-purchase behavior and in what influences a new auto purchase,” said Nancy Walter, VP Business Development for Foresight. “Young buyers are actively participating in, and influenced by almost all traditional and experiential marketing channels at much higher rates than older buyers. For instance, events and sponsorships influenced…
August 3, 2015. Rochester, MI. – Dealers remain extremely influential in the new auto purchase process with more than 3 out of 5 new car buyers reporting their experience at the dealership highly influenced their recent purchase decision, according to Foresight Research’s recently published 2015 Dealership Immersion Report™. Perhaps even more importantly for dealers, the dealership experience is just as…
Rochester, MI June 19, 2015 – Millennials now represent the greatest opportunity for the accessory industry, according to the newly published 2015 Accessories Immersion Report™ from Foresight Research. “First, Millennials are returning to new car purchasing in droves, so there are more of them,” said Chris Stommel, President of Foresight. “Second, they install accessories at a 42% higher rate, and…
Rochester, MI, June 8, 2015 – Auto show marketing power is putting the pedal to the metal according to Foresight Research’s 2015 Auto Show Immersion ReportTM. Slated for release next week, the definitive study of the U.S. auto show sector reveals strong increases in both show attendance and show influence on new car purchase decisions. “After years of increasing…