Motorsports Has Multidimensional Impact On New Car Purchasers According to the 2016 Foresight Research Motorsports Immersion Report™ Rochester, MI August 24, 2016 – Motorsports impacts new car buyers on several dimensions, according to the 2016 Motorsports Immersion Report™ from Foresight Research. Motorsports viewing, attendance and influence on new auto purchases sped up in 2016 at a double digit rate,…
Auto Shows Present Opportunities, Unique Challenges For Luxury Brands says a just-released Foresight Research Study Rochester, MI August 23, 2016 – New luxury vehicle buyers are highly connected to their brand; yet since they approach the shopping process differently, they present a unique set of opportunities and challenges for auto show strategists, according to Foresight Research’s 2016 Auto Show…
Rochester, MI April 7, 2016 – Experiential marketing is hot for new auto buyers according to the 2015 Foresight Research Promotions Immersion Report™. New car buyers were twice as likely to attend an event versus the prior year, and 140% more likely to be influenced by an event. It’s no surprise that in the proliferating media landscape, auto marketers look…
Rochester, MI April 6, 2016 – With NADA winding to a close this week, auto retailing is front and center for the auto industry. And according to the third-party 2015 Channel Immersion and Perspectives Study™ (CHIPS) published by Foresight Research, the industry is doing well with eight out of ten recent new auto buyers satisfied overall with their most recent…
Rochester, MI March 31, 2016 – Auto accessories are a burgeoning business, and the return of the 18-34 Millennial buyers to the new auto purchasing landscape could catapult growth even more, according to Foresight Research, publishers of the annual Channel Immersion and Perspectives Study™ (CHIPS) among new auto buyers. “Millennials jumped from a 5-year low of 10% of new auto…
Rochester, MI March 29, 2016 – In the bygone days of buying your vehicle to order, and looking to dealerships as the only information source for car purchasing, one of the rites of auto shopping was to pick up a catalog (also called a brochure) at the dealership, and bring it home to look at features, specs, colors and accessories…