Rochester, MI – The Foresight Research 2014 Word of Mouth Immersion Report™ explores giving and getting Word of Mouth (WOM) and how that influences new auto purchases. “WOM is a prominent influencer in new auto purchases…almost one-third of new auto buyers say they were moderately or completely influenced by it, and that can go as high as 45% for a…
Rochester, MI – Foresight Research announced publication of the Promotions Immersion Report™, a quantitative analysis of new auto purchasers and how they are influenced by events and sponsorships. “The Promotions Immersion Report™ uncovers that 5% of all new vehicle buyers are influenced in their purchase by events, and of those, 18% of event viewers are influenced,” said Nancy Walter, VP…
Rochester, MI – Foresight Research announced publication of the Digital Immersion Report™, a fresh new look at new auto purchasers and how they are influenced by digital marketing. The Digital Immersion Report™ is exciting for a number of reasons,” said Nancy Walter, VP Business Development for Foresight, “first and foremost, there is nothing like being able to bypass proxies like…
Rochester, MI – Foresight Research announces publication of the 2014 auto show marketing reports. The 2014 Auto Show Immersion Report™ was released this week with a fresh new look, packed with valuable marketing information and insights for auto marketers and auto show producers. Did you know that over 85% of auto show attendees are there to shop cars and trucks?…
The Texas State Fair Auto Show Kicks Off The Auto Show Season Big and Bold According to Foresight Research Rochester Hills, MI – The Texas State Fair Auto Show may at first seem like just another exhibit at a much bigger event. Dig a little deeper, as Foresight Research did, and you’ll find a rootin’ tootin’ auto show with huge…
Kansas City Auto Show Draws Auto Influencers, says Foresight Research Rochester Hills, MI – Foresight Research, an expert in auto show marketing, reported that the Kansas City Auto Show drew attendees who will influence car purchases well after the show is over. Twenty-eight percent of show visitors are what Foresight calls “Talkers” – in an average year, Talkers give advice…