Increase in Senior Car Purchasers Shows in Quality/Convenience Service Priorities, says Foresight Research Rochester Hills, MI – New auto purchasers are aging and that will have implications on many related areas, including service, according to Foresight Research. “In the past few years we have seen a dramatic trend in the age of new auto purchasers, where Adults aged 55 or…
Cleveland Auto Show Draws Affluent Auto Shoppers According to Foresight Research Rochester Hills, MI – Foresight Research, an expert in auto show marketing, reported that the Cleveland Auto Show drew decidedly upscale visitors, with almost two times the incidence of incomes over $100,000 than is found in the population. College education was also high, with two-thirds of the auto show…
Foresight Research Explores Word of Mouth Influence in Auto Buying Rochester Hills, MI – “Word of Mouth (WOM) is among the top influences of new auto purchase, with over a third of new auto buyers saying they were moderately or completely influenced by it,” said Nancy Walter, VP Business Development at Foresight. “In the past few years, marketers tend to…
First Time Ever – Chicago Auto Show Crowd Is Over Half Women, says Foresight Research Rochester Hills, MI – The percentage of women attending the Chicago Auto Show went from 42% in 2013 to an unprecedented majority at 54%. “This is the first time in six years of measuring dozens of auto shows and surveying thousands of auto show attendees…
Foresight Research Helps Marketers Build Strategies, Tactics, and Budgets With Purchase Influence Reports Rochester Hills, MI – Foresight Research announced its 2014 suite of purchase influence-based marketing reports. Nancy Walter, VP Business Development provided a brief overview of the nine syndicated reports which will be published from the company’s annual new auto buyer’s study. “We broadened our offerings this year…
Foresight Research says Dallas Auto Show Draws Affluent Auto Shoppers Rochester Hills, MI – The Dallas/Ft. Worth Auto Show drew an affluent, educated crowd who were at the Dallas Convention Center to shop vehicles. “Almost 70% of the show visitors have a Bachelor’s degree or more – that’s over two times the education levels of the population in the market,”…