The Foresight Difference

Innovative Problem-Solving

• Introduced sophisticated and consistent measurement to the auto show industry
• Initiated the first ever Auto Show Attendance measure
• Extended purchase influence across channels to measure by stage in the purchase process, and by message themes
• Reached beyond purchase influence measurement to ROI calculation

Expertise

• Extensive automotive experience – research, brand management, marketing, field
• Strategic focus – we reach beyond syndicated reports for critical marketing insights and answers
• Frequent client and press go-to research resource